Anti-smoking nonprofit for Lebanon and the Arab world · نَفَس
Don't let smoke steal your breath.
Big Tobacco spent a century making smoking look cool. We're undoing that with science, culture and a sense of humor, in Arabic and English.
300+messages from people who say they quit after watching our videos.
Numbers worth knowing.
8M+
lives taken by tobacco every year, including about 1.3 million non-smokers exposed to second-hand smoke
Source20 min
of life expectancy lost with every cigarette, by a 2025 University College London estimate
SourceWatch
Our most-watched videos.
Short videos with Doctor Jules, in Lebanese Arabic and English.
Tobacco users burn cash. We save it for them.
Enter what you spend in a normal week and see what it adds up to in a year.
I trained and worked as a doctor in Lebanon, where a cigarette with your coffee and a hookah at every gathering are part of daily life. I started making videos about it, and hundreds of people wrote to tell me they quit. NAFAS lets us do that work with more people, in more places.
Read our story
Campaign
Take a NAFAS.
When a craving hits, try a guided 30-second breathing exercise instead.
Try it nowComing soon
NAFAS Festival
مهرجان نَفَس
A creative contest for young people across the region. Make a video, a design, a song or a story about smoking. A jury picks one winner and the public picks another.
Get notified
Inhale hope. Exhale addiction.
Your gift pays for our videos, campaigns and research. Monthly donors are part of the Breath Club.
501(c)(3) nonprofit · EIN 99-4440788 · No tobacco money
