Campaigns
Take a NAFAS.
A craving usually passes in a few minutes. A slow breath takes a few seconds. Try one with us now.

Ready?
Four seconds in, four seconds hold, six seconds out. Two rounds, about 30 seconds.
A real breath instead of a drag.
"Take a NAFAS" is a simple habit. When the urge comes, give yourself thirty seconds to breathe before you decide anything. We share it in our videos and build on it from there.
Take the pledge
Make your NAFAS pledge card.
Pick a pledge, add your first name if you like, and share the card. It is made on your phone and nothing is sent to us.

Coming soon
NAFAS Festival
مهرجان نَفَس
A creative competition for young people across the region, with a prize in every category. A jury picks the best work in each category, and the public votes for a People's Choice winner.
Categories
- Short filmUp to 3 minutes
- Long filmUp to 20 minutes
- PosterPrint or digital
- Social videoVertical, up to 60 seconds
- Register and send your work
- A jury picks a winner in every category
- The public votes for People's Choice
Entry details, dates and prizes will be announced soon.
Tell me when submissions open
How much are you burning?
Find out what smoking, vaping or hookah costs you in a year. It takes thirty seconds and there is no sign-up.